Birmingham Lake

"Wealth is not his that has it, but his that enjoys it"

-Benjamin Franklin

Traveling in the Alps

"Wealth consists not in having great possessions, but in having few wants"


Traveling in Crete

"Time is the most valuable thing a man can spend"

- Laertius Diogenes

Morris Dancing Birmingham

"The glow of one warm thought is to be worth than money."

-Thomas Jefferson

Alan Moran Independent Financial Adviser Birmingham

"I don't care too much for money for money can't buy me love"

- The Beatles

Traveling in the Red Sea

"Simple, genuine goodness is the best capital to found the business of this life upon. It lasts when fame and money fail, and it is the only riches we can take out this world with us."

-Louisa May Alcott, Little Men

cliffs of dover

"And though I have the gift of prophecy, and understand all mysteries, and all knowledge, and though I have all faith, so that I could remove mountains, and have not charity, I am nothing."

-St. Paul

Finance in the Big City

"Not he who has much is rich but he who gives much"

-Erich Fromm

Birmingham UK Sunset

"Life is what happens to you while you are busy making other plans"

-John Lennon

Travels - A well lived life

"I pity that man who wants a coat so cheap that the man or woman who produces the cloth shall starve in the process"

-Benjamin Harrison

Guide: What Should You Do When Asset Values Are Falling?

asset values fall

The reality is that asset prices will go up and down over time. Indeed, we should want prices to go down – some of the time.

Falls in asset prices and values are to be expected as part of the longer-term journey. 

For the purposes of this guide we will focus on and define assets as:

Investments that are purchased and held with an expectation that the asset will provide income or will later be sold at a higher price for a profit. 

The investment assets/sectors we will focus on are:

  • Fixed Interest

    Such as corporate bonds, government bonds and similar, both in the UK and Overseas

  • Equities

    Basically shares in companies in the UK and Overseas, both small and large companies

  • Property

    This includes residential and commercial property – both UK and Overseas

  • Commodities

    Oil, gold, coper etc.

Investment assets present a difficulty for many investors, because there is often a psychological factor involved which is quite distinct from most people’s normal experience. In most other areas we are delighted when prices fall. Take fuel prices at the pumps - we feel good when we see the price falling and bad when we see them rising. In the shops we hunt for bargains and like it when we see the price of our favourite items lower than normal.

We are conditioned to enjoy lower prices. This gets challenged when we invest or hold an asset. If our asset price falls, we can easily get unnerved, worry about it and wonder where this is taking us.

This shows up most commonly with investment into shares, which tend to move up and down more rapidly than property and sharper – in both directions – then fixed interest investments. 

Commodities, on the other hand, are like shares, their prices also tend to fluctuate with significance.

The gut reaction of many private investors is to sell their shares quickly in a falling market to avoid incurring further losses. However, this is often the worst thing one can do.


Here are some reasons not to sell in haste:

  • 1

    Historically, falls in share prices, even significant falls caused by stock market crashes, level out over time. For example, the FTSE All Share Index was back to the level it had reached before the crash of October 1987 within 2 years and had more than doubled its pre-crash value within 10 years.

  • 2

    Long-term strategies and investment decisions should cope with a falling market, as the likely reason for falls is a lack of confidence amongst investors not a fundamental problem with an investment or fund or company.

  • 3

    Losses change from “paper losses” to “realised losses” only when you sell your shares, if the sale occurs after a rapid fall or when prices are low history shows this is almost always the worst time to cash in. As prices tend to recover a better time to sell, at a higher price, will arrive.

  • 4

    Panic selling has a knock on and, potentially, self-perpetuating effect. If investors as a group can work through the down periods, there is less likely to be widespread carnage and prices can revert to a more reasonable level.

Although these aspects are cited as relevant to the more volatile areas, such as stock markets and shares, the principles span all asset areas.


The Proven Investment Method

The proven investment method is to use an active and well-structured asset allocation approach. 

The approach is simple in theory and not much more complicated in practice. 

The theory is based on the understanding that different asset areas perform in different ways at different times. So, when one asset area (or sector) is doing badly, another is doing well. 

If you can balance between the asset areas in a way which works with your attitude to investment risk, you can smooth out the overall fluctuations to reduce your risk, which is another way of stating ‘to control your losses’.

und sets. This is the oldest and best known approach to responsible investment and it is continually evolving.

Negative issues usually include:

  • Social issues - such as alcohol, tobacco, gambling, and high-interest consumer credit
  • Human rights
  • Environmental impacts
  • Animal welfare
  • Other ethical issues - such as armaments, nuclear power, and genetic modification

‘Engagement’ uses the active influence of shareholders to support and encourage more responsible behaviour by businesses.

Fund managers mainly use dialogue with the management of the companies in which they invest on issues of concern though they may also use their voting powers as well. Engagement strategies are not passive, shareholders use their influence to actively engage with the companies they are invested in, on issues around transparency, sustainability and good governance.

Some ethical investors have viewed engagement as a naïve strategy because they could be overruled at an AGM by others who vote from narrow self interest. However, there is some evidence that given the right circumstances an engagement strategy can produce positive results.

For example, a typical portfolio might look something like this:


The asset allocation approach should be active to be truly successful in the longer term. 


It is crucial to explain what this means – as the word ‘active’ can be used in other contexts as well. 


Active in this context really means dynamic and must be understood as attached to the words ‘asset allocation’, we are therefore describing ‘active asset allocation’ or ‘dynamic asset allocation’; this means that you follow the basic principle of an asset allocation and you rebalance regularly.

Rebalancing makes the approach active.


How does rebalancing work? 

It is the regular adjustments you make to your portfolio to keep the mix of assets in line with your attitude to investment risk over time. It may also consider wider economic movements, but it is mostly about the portfolio shifting because of performance.

Imagine that the portfolio example above moves from its original structure shown, because of market movements in the asset prices, so that it becomes, after some time:

asset performance and falling prices
mixed shares after diverging performance

The asset prices and values have moved because of performance. 


Rebalancing is the process of regularly moving the assets back towards their optimum position as required. In the example above, the investor would rebalance by reducing their cash and fixed interest holdings and shifting more back into shares, property and commodities.

This would be a way of disciplining the approach to selling bits from those areas that have done relatively well and topping up those areas that have done relatively poorly; which increases the prospect of buying low and selling high.

It helps to keep the risk level managed and produces, in the longer-term, an in-built discipline to the investment structure.

Therefore, investors who use this approach tend to feel more relaxed when asset areas are falling as they know that sooner or later, they will rebalance, and this could help with better longer-term returns.


Therefore, falling asset prices in one area can eventually work to your advantage.

The change this creates in the overall portfolio split can eventually be rebalanced.

Which leads to a discipline of buying when values are lower and selling when higher, at least in part. Played out over the longer term, this helps the portfolio position both in terms of risk and possibly the long-term return.


Emotional and Behavioural Considerations

This is probably a subject worthy of its own guide. 

However, to summarise a little here, the science behind emotional and behavioural finance has started to reveal how important these are in the approach to money management and investing.

We all tend to react in certain ways to certain events and make decisions driven more by our emotions than we would probably realise. 

Examples abound, but in terms of market falls, investors can become gloomy or panic and start to behave differently. This can include making irrational decisions to sell out (often at the worst possible point) or even more significantly, suddenly believe they can sell and then buy back at a ‘better time’. On this latter point the evidence is clear and consistent – it doesn’t work.

Rarely do investors relax when their portfolio value, or a part of it, is falling. Nor do they welcome this. Yet – rationally – if such an event is normal and to be expected then what difference does it make?

The biggest challenge with investing tends to be the longer-term aspect. Measurements must be made, and results judged over long periods. In the moment this can be difficult to maintain. 

Even two years can seem like a long time when markets are falling. Yet, in investing terms, two years is short-term.

Rational investors realise this and will simply accept the down times as normal periods, that are inevitable. 

More than this they will see this as an opportunity to keep a close eye and when the time is right rebalance for their longer-term benefit.




It is not easy being a rational investor! 

The emotional angle covered in the previous section is a natural one, as we all want to enjoy our lives and avoid difficulties. 

When investment values are falling, we can easily allow our minds to project into the future and foresee difficult or uncomfortable outcomes.

The iron discipline and unemotional characteristics of a professional investor are difficult to learn or absorb. However, there is likely to be much less stress and, in practical terms, a better outcome by adopting this approach.

Rationally it is wise to expect and then relax about asset price or market falls. If the basic investment position you have chosen is built upon strong foundations, then there is no reason to worry, panic or leap into action. 

There should always be regular reviews and it may be that if a prolonged or unexpected fall occurs a review is made to explore how this affects any of the plans and – possibly – if this gives rise to any fresh opportunities?

The history of asset markets and price movements in those markets show that they fluctuate and there have always been periods when prices have fallen, these are part of the normal cycles and should pose no threat to any investor. 

Provided the investor has a well-structured risk position and their investment portfolio is part of a robust financial plan.

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Readers should not rely on, or take any action or steps, based on anything written in this guide without first taking appropriate advice. Interface Financial Planning Ltd cannot be held responsible for any decisions based on the wording in this guide where such advice has not been sought or taken. The information contained in this guide is based on legislation as of the date of preparation and this may be subject to change.