Birmingham Lake

"Wealth is not his that has it, but his that enjoys it"

-Benjamin Franklin

Traveling in the Alps

"Wealth consists not in having great possessions, but in having few wants"


Traveling in Crete

"Time is the most valuable thing a man can spend"

- Laertius Diogenes

Morris Dancing Birmingham

"The glow of one warm thought is to be worth than money."

-Thomas Jefferson

Alan Moran Independent Financial Adviser Birmingham

"I don't care too much for money for money can't buy me love"

- The Beatles

Traveling in the Red Sea

"Simple, genuine goodness is the best capital to found the business of this life upon. It lasts when fame and money fail, and it is the only riches we can take out this world with us."

-Louisa May Alcott, Little Men

cliffs of dover

"And though I have the gift of prophecy, and understand all mysteries, and all knowledge, and though I have all faith, so that I could remove mountains, and have not charity, I am nothing."

-St. Paul

Finance in the Big City

"Not he who has much is rich but he who gives much"

-Erich Fromm

Birmingham UK Sunset

"Life is what happens to you while you are busy making other plans"

-John Lennon

Travels - A well lived life

"I pity that man who wants a coat so cheap that the man or woman who produces the cloth shall starve in the process"

-Benjamin Harrison

Educational Demonstration of the Value of Advice

Couple with financial peace of mind

“Thank you for your help. I can’t tell you how much you are worth to me!” – Mike.

This is a comment that we have received many times and it illustrates the problem of putting intangibles into a tangible quantity – after all how do you value ‘peace of mind’ or ‘being there’ at times of illness, death, or at other of life’s stressful events. Ensuring ‘happiness in retirement’ and being at ease with knowing that you ‘have enough’ is one of our aims but ‘happiness’ is difficult to quantify in terms of pound notes.


Even when looking at investment returns quantifying how much we add has not been easy. We have known that we have added value to investments, and we have resorted to plucking a figure out of the air and said that we add ‘at least 1% a year’ to our client’s portfolio. Now EDVOA has provided us with a method of quantifying how much we add and even we are surprised by the size of the added value. Their current suite of tools includes: AAV Adviser Added Value, ITA Indicative Tax Advantages, and AC Additional Cash, and we have subscribed to them all.

Below is an example of £100,000 invested in an average portfolio which shows that the adviser added value over ten years is potentially £36,990 or an additional 37% on the additional investment. We hope that you are impressed as we are.

Look at the breakdown for yourself:

When you take in the incremental additions from asset allocation, rebalancing, investment selection, withdrawal strategies, tax planning, and behavioural coaching, this adds a net return after our fees have been deducted of 2.31% per annum.

Compounding this additional return over the years shows how the considerable added value from our advice increases your wealth (and hopefully your happiness too!)

Their video Adviser Adds Value Research illustrates what EDVOA are achieving and if you want to dig deeper look at the impressive research behind the numbers.

So, returning to comments received from clients:

“Your help to me over the years has been invaluable” Cathryn

We might still not yet be able to put a monetary value on the happiness or the peace of mind that we provide to our clients, but we will work on it!

Note: These figures are illustrative of potential returns and potential benefits and they are for illustration only. In practice the actual figures could be lower or higher than those given in this example.